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Market Entry Management

"A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country."

Enter New Markets With Confidence

As the current global economic downturn reshapes the world order, companies are thinking beyond their traditional market boundaries. However, exploring and entering new markets poses many strategic challenges since the company needs to understand not just the market’s width but its depth as well.

Smart City’s Market Entry Management solutions have enabled companies to understand and participate in the world’s most exciting and growing consumer markets, particularly India. Smart City’s methodology has delivered creative and adaptive business solutions to respond to and innovate in new markets and be globally competitive.

How We Do It

Smart City helps customers to make informed decisions about complex and diverse markets like India. We assess market potential and develop new branding strategies which we achieve by deploying our extensive experience and methodologies.

Our strategies are based on a “global” approach – operating worldwide with local branches based on customer needs. We look at 3 key cornerstones: operational excellence, customer intimacy and product differentiation. These factors are for any organization looking to penetrate a new market and are where companies need to focus in order to understand the customer in new markets, create products that solve their problems and produce those products as efficiently as possible.

India, the fourth largest economy in the world according to purchasing power parity, presents lucrative and diverse opportunities for companies with the right products, services, and commitment.

As a professional market research and consulting company for India, we are able to conduct high quality customized India market intelligence. We can provide the following services to our clients:

  • Market research: in-depth market understanding
  • Market entry strategy: identification of the best distribution channels.
  • India market analysis: are your products marketable in India’s markets and what is the potential.
  • Market expansion: growth and increase of market share.
  • Establishment of sales channels: implementation of market entry strategy

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